Small businesses who rely on in-person foot traffic were hit the hardest by COVID-19. According to a U.S. Chamber of Commerce report, 73% of small businesses are not aware of digital resources such as online payment processing, e-commerce websites and other digital tools that can help them reach new customers around the world.

The Digital Transformation Project

We are excited to announce The Digital Transformation Project, an initiative in partnership with Invest Atlanta and the American Rescue Plan to accelerate technology adoption for small business owners based in the City of Atlanta, Georgia. 

The project’s goal is to help small business owners adapt and thrive in today’s digital-first economy post-COVID-19. Surthrive will provide pro bono technical assistance services for 100 small businesses over the next 2-years.

Bridging Atlanta’s Digital Divide

Atlanta has one of the top emerging tech hubs in the nation, however, The Digital Transformation Project wants to ensure that small businesses located in Atlanta’s disadvantaged neighborhood’s don’t get left behind in today’s rapidly growing digital age and are equipped to compete online. 

Surthrive plans on supporting business owners in the following four ways: 

  • Digital Audits: Analyze small businesses current digital marketing challenges to diagnose and recommend tools to automate, communicate, distribute and collect transactions more efficiently. 
  • Consultations: Meet bi-weekly with small business owners in one-on-one digital marketing consultations to discover new ways to reach new customers and how to seamlessly scale operations. 
  • Workshops: Curate monthly workshops on how to implement remote work policies, offer digital products via e-commerce and how to be discoverable online.
  • Content: Through our Square One Startup School program we will provide an online dashboard for Small Businesses to access discounted digital tools, video content from previous workshops, presentation slides, and business frameworks & templates. 

“This is the first time the city of Atlanta has offered this level of direct professional assistance to help small businesses overcome these challenges” – Dr. Eloisa Klementich, Invest Atlanta President and CEO via Atlanta Journal Constitution 

Surthrive will continue its commitment to pushing the city of Atlanta forward by supporting its local entrepreneurs and innovators. To receive the above complimentary Technical Assistance Services, please complete our onboarding form HERE, visit www.atlinbusiness.com, or email lloyd@surthrive.co for more information.

Press Release