Small businesses are being displaced at a rapid rate due to unaffordable rent increases, resulting in the loss of jobs, economic diversity, and community culture. According to a 2022 report by the Boston Planning & Development Agency, the average commercial rent in Boston is among the highest in the country, with many small businesses struggling to afford prime locations.
Creativity Meets Commercial Affordability
In 2023, the City of Boston launched the SPACE Grants Program to stimulate commercial affordability by awarding grants to small businesses disproportionately affected by the COVID-19 pandemic so they can secure vacant storefronts in Boston’s commercial districts.
The program not only provides grants of up to $200,000 for Boston-based small businesses but it also gives those small businesses access to wrap-around technical assistance services thanks to the City’s Small Business Technical Assistance Program.
Technical Assistance for Small Businesses in Boston
Surthrive is excited to announce that we have been selected as an approved Technical Assistance Service Provider for the City of Boston.
This strategic partnership will allow small business owners based in the City of Boston to receive complimentary technical assistance services from Surthrive that specifically helps them reach new customers, boost productivity, and create scalable business models that allow them to grow their small business in Boston’s prime locations.
Surthrive plans on providing complimentary technical assistance services to business owners in Boston in the following ways:
- Marketing Strategy: Develop go-to-market and promotional marketing strategies that outline a plan for small businesses to explore new customer segments, uncover new revenue streams, and maximize marketing spend to drive growth.
- Website Optimization: Update websites for small businesses by creating persuasive brand messaging and implementing conversion tools that convert website visitors into paying customers.
- Email Marketing: Set up automated email campaigns that nurture leads, welcome new subscribers, follow up on purchases, or re-engage inactive customers.
- Workflow Automation: Implement SaaS (software as a service) tools that streamline and automate the way small businesses communicate with customers, collaborate with their team, and operate their entire business.
- Lead Generation: Build marketing funnels for small businesses helping them acquire, engage, and retain new customers.
Impacting Cities Across The US
Surthrive recently announced its partnership with the City of Detroit as a Technical Assistance Provider and has been providing complimentary Technical Assistance services to small businesses in the City of Atlanta since 2022.
We are excited to expand our footprint into the City of Boston to strengthen their efforts in building a more equitable community that allows underserved business owners to gain equal access to the resources, network, and services needed to benefit from Boston’s growing economy. If you are a Boston-based small business, learn more about how you can receive Technical Assistance services here.
Surthrive is on a mission to accelerate economic development by helping small businesses across the US thrive and we welcome partnerships with other cities who share this same vision. To bring technical assistance services to your community of small businesses, learn more about how to partner with Surthrive HERE.
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