SnapChat Growth Hack

Brief

Event Tent is an event discovery app that helps millennials with the last minute outing decision by showcasing real-time visual content of live events nearby posted by fellow users.

Challenge

Event Tent’s objective was to create a unique way to reach and engage college students in the metro Atlanta area with a very limited marketing budget.

Solution

  • Experiential:
    • We coordinated a brand activation at Morehouse College’s Hump Wednesday event, a weekly block party for Atlanta University Center (AUC) Students, where our brand ambassadors passed out giveaways, T-Shirt’s, and demoed the app to college students at a vendor table onsite.
  • Influential:

    • Hump Wednesday held live performances from Billboard’s #1 chart toppers, Rae Sremmurd and the Migos! Where we obtained a verbal shoutout from the artists and got the company’s logo in their hands.
  • Digital:
    • Snapchat just introduced their Geofilters were now accessible to the general public for purchase. We created a customized Event Tent branded SnapChat Filter and strategically placed it in the exact location and time of the Hump Wednesday event.

Results

  • Conversion: 
    • 300% Increase in Downloads
  • Reach:
    • 500K+ Impressions
  • Digital: 
    • Geo-filter was used 944 times and received over 95,701 views
    • The Geo-Filter made it to the College Campus Stories Live Feed
    • Reached college students nationwide
  • Total Cost: $25
  • Client: Event Tent
  • Date: 07 May 2016
  • Location: Atlanta, GA

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