A3Cu

Brief

A3C Festival & Conference has grown to be a nationwide gathering empowering the creators, influencers, and fans of Hip-Hop culture.

Challenge

The festival hosted over 32,000 attendees in 2015 however attendees under the age of 21 represented approximately 10% of the festivals attendance. A3C’s objective was to create a unique experience to generate strong brand awareness to college students around Georgia.

Solution

  • Digital:
    • Developed a dynamic social media contest to give every college MC in Georgia a chance to represent their school, perform, and compete to win the title of A3C Best College MC by submitting a freestyle using the hashtag #A3Cu.
  • Publicity:
  • Influential:
    • Hand-selected some of Atlanta’s top influences to judge the A3Cu competition which included DJ’s, viral influencers, brand ambassadors, and young entrepreneurs.

  • Experiential:
    • Created interactive pop-ups at college campuses in the metro Atlanta area giving away FREE festival passes and having on-the-spot freestyle sessions.
    • Kicking of the A3C 2016 on October 5th the A3Cu competition was held at The Music Room in Old Fourth Ward on Edgewood Avenue, where 8 college MC’s showed off their skills representing Georgia State, Kennesaw State, Morehouse, and Clark Atlanta.

Results

  • Online:
    • 300K+ Impressions
    • 537K Reach
    • 20+ College Artist submissions
  • Offline:
    • 250 College Student attendees
    • Increased College Student attendance by 8%
  • Client: A3C
  • Date: 07 May 2016
  • Location: Atlanta, GA

Enter your keyword