ChooseATL Block Party

Brief

ChooseATL is dedicated to attracting and retaining millennial talent by showcasing Atlanta’s lifestyle and culture, evolving perceptions, and engaging the next generation in building a community we are proud to call home.

Challenge

ChooseATL’s objective was to:

  1. Use a creative and innovative platform that encourages young professionals to celebrate the diverse communities in metro Atlanta.
  2. Unite people behind the pride of Atlanta
  3. Create a thunderclap of Atlanta’s unique cultures and communities.

Solution

ATL Block Parties:

ChooseATL decided the best way to reach the community was to host multiple block parties on the same day at the same time in different neighborhoods. (We know… EPIC!).

Sponsorship:

Surthrive was responsible for coordinating the Downtown Atlanta block party in the Edgewood neighborhood. Our mission was to amplify the cultural uniqueness of the neighborhood by supporting a recognizable community event that resonated with residents.

On behalf of ChooseATL, Surthrive sponsored the 3rd Annual Fire in the Fourth Fest, a curated street experience that attracted over 5,000 local attendees to the historic Edgewood Ave. & Auburn Ave.

Digital:

Created a series of unifying graphics that represented the Edgewood neighborhood and distributed them via social media using #ChooseEdgewood.

Activation:

Surthrive delivered an interactive photo booth staffed with energetic brand ambassadors for attendees to capture and share the #ChooseATL moment.

Results

Exposure: 6,000+ Attendees

Booth Visits: 212

Branded Photos Taken: 296

Surthrive is a creative marketing agency helping emerging brands make a meaningful first impression on their audience through engaging content and live experiences.

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